Job Overview

Job Title: Senior Marketing Manager 

Contract: 12 Months Fixed Term Contract - Maternity Cover

Salary: £72,000

Location: London - Hybrid

Application Closing Date: Friday 23rd January 2026

BMJ, a global healthcare knowledge business, seeks a Senior Marketing Manager (12 months maternity cover) for its Customer Marketing team. The ideal candidate has proven experience creating and executing strategic marketing plans in healthcare, academic, and/or governmental contexts and can work autonomously, liaising with external customers.

This role focuses on implementing marketing plans for BMJ's main B2B audiences and products, including Journals, BMJ Best Practice, and BMJ Learning, with a focus on international growth and new territories. This pivotal leadership position involves mentoring and strategically developing a high-performing team of three, who are responsible for planning and executing activities to deliver growth and retention strategies.

Reporting to the Head of Customer Marketing, the role collaborates closely with commercial, customer success, and product teams to create market-aligned plans. Key responsibilities include fostering growth into a clear sales pipeline, and using market/competitor insight alongside Salesforce CRM data for planning and execution.

Core leadership aspects include proactive team management, project oversight (costs, timeframes, scope control, quality), and occasionally deputising for the Head of Customer Marketing to ensure operational continuity.

Key responsibilities of the role will include:

• Planning and Execution: Develop and implement comprehensive marketing strategies and plans for target audiences, aligning with company objectives. Responsible for deliverables and communication to internal and external stakeholders. 

• Managing tactical promotional activity: Collaborate with the team to effectively execute all tactical marketing activities across online/offline channels, including design, production, digital campaigns, and social media.

• Identifying sales opportunities: proactively working with key commercial colleagues to support current customers and new pipeline generation. This might involve evaluating regular usage data and liaising with sales to support key client activities and visits. 

• Conference & Event attendance: Provide line management of the Exhibitions Marketing Manager ensuring we coordinate conference attendance for institutional customers. Investigate advisory groups and engage with large funding organisation roundtables to support customers and prospects.

• Delivering results and outcomes: Have an expert understanding of the best channels for engagement with these segments and ensure our access to these channels is compliance with standards and cost-effective. 

• Reporting & Presenting: Evaluate the overall B2B campaign performance and report regularly on campaign activities and key customer marketing. Be able to confidently and professionally present results and new business ideas to senior leaders and team members.

Experience and qualifications

• Degree, or CIM Diploma or equivalent experience

• Proven line management experience of a team 

• Excellent working knowledge of international healthcare/academic markets

• Experience in setting and controlling budgets 

• Excellent communication and presentation skills

• Experience of working with CRM systems 

• Successful creation and implementation of marketing plans and campaigns 

• Engagement and influencing senior decision makers

Skills and behaviours:

• Demonstrates self-direction in addressing organisational and business challenges.

• Possesses excellent communication skills, capable of conveying complex product and service information with clarity and simplicity.

• Exhibits strong relationship-building capabilities, with a proven ability to successfully liaise with and influence a diverse array of stakeholders at all levels; adept at interacting fluently with external partners across public, corporate, and non-profit sectors.

• Possesses impeccable writing and copy-editing skills, required for engaging presentations, reports and marketing communications tailored for a range of audiences.

• Maintains a track record of effective problem-solving and proactive initiative-taking.

• Adapts flexibly, demonstrating creative problem-solving and a collaborative team-oriented approach.

Why work for us

Help us create a healthier world. We are a global healthcare knowledge provider. We publish The BMJ, one of the world’s most impactful medical journals and over 70 influential speciality journals. We offer digital tools to help health professionals worldwide tackle critical healthcare challenges. Find out more about us here.

Flexible Work and Workplace Perks

• We’re committed to flexible working that supports both your needs and the requirements of the role.

Generous benefits

• Generous double-matching employer pension contribution, up to 12%

• Discounted dental and travel insurance

• Seven x salary life assurance cover and a generous income protection package

• Discounted gym membership, cycle-to-work and season ticket loan

• Discounts for retail and leisure products through yourReward 

Work-life balance and wellbeing

• Twenty-five days holiday + bank holidays + a BMJ Day off.

• Additional holiday through long service; buy up to 5 additional days 

• Leave for moving house, volunteering or getting married

• Concierge service Seniorcare by Lottie

Equity, Diversity and Inclusion

• Equity, Diversity and Inclusion are not buzzwords to us, but fundamental company priorities

• We believe that a diverse workforce brings unique strengths and insights, enabling us to better serve our customers and drive positive change in our industry. 

• If you are from an under-represented or historically marginalised community, we are particularly interested in hearing from you. 

• Join our employee-led networks focusing on Gender, Race and Cultural Diversity, Sexual Orientation, Mental Health and Well-being, Parents and Carers and Age.

• Disability Confident Committed employer

Learning & Development

• Personal development plan 

• Mentoring scheme

• Career Coaching

• Opportunities to pursue professional development

• Strengths-based development