Job Overview

Job Title: Senior Marketing Executive - Digital Health

Contract: Permanent, Full Time

Salary: £48,358

Location: London - Hybrid 

Application Closing Date: Friday 27 March 2026

Job Purpose

BMJ Group is seeking a Senior Marketing Executive to support the marketing of its growing Digital Health portfolio. Reporting to the Senior Strategic Marketing Manager, the role will contribute to the global marketing strategy for a range of solutions, including our clinical decision support tool, BMJ Best Practice.

Working closely with product, technology and UX teams, the successful candidate will help shape the development and launch of new product features, ensuring they meet the needs of healthcare professionals and organisations worldwide. They will develop a strong understanding of users, decision makers, and purchasers, and create clear, compelling messaging for each audience.

The role will also support colleagues across sales and marketing by providing product insights, competitor intelligence and market analysis to ensure our solutions are effectively positioned in the market.

The successful candidate will work with a wide range of stakeholders, including internal teams, customers, key opinion leaders and senior healthcare professionals. They will be confident communicators, able to influence others and translate complex product information into clear marketing messages.

We are looking for someone who is customer focused, data driven and collaborative, with experience in health technology, healthcare, or a related environment.

In return, we offer an exciting and varied role within a global organisation committed to improving health outcomes worldwide.

Skills and Experience:

• B2B marketing in health tech, or a related healthcare environment.  

• Experience of implementing product marketing strategies

• Understanding of audience segmentation, persona creation and value proposition development 

• Excellent communication skills with the ability to articulate complex information clearly to diverse audiences

• Experience managing and influencing internal and external stakeholders

Why work for us

Help us create a healthier world. We are a global healthcare knowledge provider. We publish The BMJ, one of the world’s most impactful medical journals and over 70 influential speciality journals. We offer digital tools to help health professionals worldwide tackle critical healthcare challenges. Find out more about us here.

Flexible Work and Workplace Perks

• We’re committed to flexible working that supports both your needs and the requirements of the role.

Generous benefits

• Generous double-matching employer pension contribution, up to 12%

• Discounted dental and travel insurance

• Seven x salary life assurance cover and a generous income protection package

• Discounted gym membership, cycle-to-work and season ticket loan

• Discounts for retail and leisure products through yourReward 

Work-life balance and wellbeing

• Twenty-five days holiday + bank holidays + a BMJ Day off.

• Additional holiday through long service; buy up to 5 additional days 

• Leave for moving house, volunteering or getting married

• Concierge service Seniorcare by Lottie

Equity, Diversity and Inclusion

• Equity, Diversity and Inclusion are not buzzwords to us, but fundamental company priorities

• We believe that a diverse workforce brings unique strengths and insights, enabling us to better serve our customers and drive positive change in our industry. 

• If you are from an under-represented or historically marginalised community, we are particularly interested in hearing from you. 

• Join our employee-led networks focusing on Gender, Race and Cultural Diversity, Sexual Orientation, Mental Health and Well-being, Parents and Carers and Age.

• Disability Confident Committed employer

Learning & Development

• Personal development plan 

• Mentoring scheme

• Career Coaching

• Opportunities to pursue professional development

• Strengths-based development