Job Overview

Responsibilities

• The role holder will collaborate regularly with our external agency to ensure the strategic execution of campaigns, providing direction on paid search (Google Ads, Bing Ads, etc.) and paid media campaigns across various channels (Google Display Network, Social Ads, YouTube, etc.): keyword research, ad copy creation, A/B testing, and optimisation efforts.
• You will be responsible for monitoring, analysing, and reporting on campaign performance and KPIs, and where required adjusting strategies to improve results.
• The Senior Marketing Executive - Performance will develop strong relationships with internal stakeholders and cross-functional teams (Strategic Marketing Managers, Product Managers and Data Analytics) to ensure alignment between paid search and media campaigns by providing regular updates to senior management and stakeholders on campaign performance, results, and adjustments.

Skills, Experience & Qualifications            

• Technical Skills: Proficient in Google Ads, Bing Ads, Google Analytics, Google Tag Manager, Facebook Ads Manager, and other relevant platforms.
• Data Analysis: Strong analytical skills with experience in campaign performance analysis and reporting. Ability to interpret data and make strategic recommendations.
• Stakeholder Management: Ability to manage and influence stakeholders at various levels, including senior management and cross-functional teams.
• Project Management: Excellent organisational skills with the ability to manage multiple campaigns, priorities, and deadlines.
• Communication: Strong written and verbal communication skills, with the ability to present and explain complex data and marketing strategies.

Why work for us

Help us create a healthier world. We are a global healthcare knowledge provider. We publish The BMJ, one of the world’s most impactful medical journals and over 70 influential speciality journals. We offer digital tools to help health professionals worldwide tackle critical healthcare challenges. Find out more about us here.

Flexible Work and Workplace Perks

• Flexible work available to all employees: Remote first; Core hours; 9-day fortnight

• Discounted onsite gym and fitness classes 

Generous benefits

• Generous double-matching employer pension contribution, up to 12%

• Discounted dental and travel insurance

• Seven x salary life assurance cover and a generous income protection package

• Discounted gym membership, cycle-to-work and season ticket loan

• Discounts for retail and leisure products through yourReward 

Work-life balance and wellbeing

• Twenty-five days holiday + bank holidays + a BMJ Day off.

• Additional holiday through long service; buy up to 5 additional days 

• Leave for moving house, volunteering or getting married

• Concierge service Seniorcare by Lottie

Equity, Diversity and Inclusion

• Equity, Diversity and Inclusion are not buzzwords to us, but fundamental company priorities

• We believe that a diverse workforce brings unique strengths and insights, enabling us to better serve our customers and drive positive change in our industry. 

• If you are from an under-represented or historically marginalised community, we are particularly interested in hearing from you. 

• Join our employee-led networks focusing on Gender, Race and Cultural Diversity, Sexual Orientation, Mental Health and Well-being, Parents and Carers and Age.

• Disability Confident Committed employer

Learning & Development

• Personal development plan 

• Mentoring scheme

• Career Coaching

• Opportunities to pursue professional development

• Strengths-based development