Job Overview

Job title: Marketing Specialist, B2B

Contract type: Fixed term contract - 9 months

Location: London BMA House (Hybrid)

Working hours: Full time

Reports to: Marketing Manager, B2B

Application End Date: Friday 3rd January 2024

Job Purpose

BMJ is one of the world's leading healthcare knowledge providers. Our primary purpose is to support healthcare professionals to improve their practice and deliver the best care through better evidence, better decisions, and better systems.

We are looking for a proactive, self-motivated marketing professional to join our Customer Marketing team and to significantly grow our B2B business across the EMEA region.

Working closely with the Marketing Manager, B2B, you will be responsible for managing local marketing and engagement strategies to drive satisfaction and retention amongst our institutional (B2B) customers. You will achieve this by planning, executing and evaluating multi-channel marketing campaigns that increase awareness and adoption of BMJ resources amongst all relevant target audiences.

This is a fast-paced and results-focused environment, so it is key that the successful candidate can hit the ground running and manage their own workload effectively, whilst supporting the Marketing Manager, and wider team with ad-hoc marketing activities. 

Responsibilities

• Lead on creating and implementing tactical marketing plans for key customers across multiple channels to drive awareness and usage of BMJ resources

• Develop and manage strong customer relationships, including acting as the first point of contact for any marketing queries

• Develop compelling and clear messaging for a broad audience including librarians, medical education officers, clinicians, medical students, researchers and academic staff

• Write clear and engaging copy for emails, social media, web, digital and print advertising

• Manage all aspects of delivery of tactical marketing campaigns targeting customers and users, from copywriting, proofreading, technical set up and implementation, through to tracking results

• Work with an external agency to implement PPC and digital advertising campaigns where required

• Work with designers and suppliers to produce printed and digital collateral such as flyers, posters, user guides and digital/social assets

• Report back on campaign performance to internal and external stakeholders, identifying which channels are most effective at driving usage and adjusting plans and spend accordingly to maximise ROI

Qualifications/skills and experience

• Experience in a Marketing role in healthcare or publishing

• Proven track record of successful creation and implementation of multi-channel marketing campaigns targeted at B2C and/or B2B audiences

• Proficiency in digital marketing tools including email and email automation, social media, PPC and data analytics

• Ability to use own initiative and take accountability for delivery and results of objectives

• Strong communication and interpersonal skills (including copywriting and presentation skills)

• Strong organisational and project management skills with customer-oriented approach

• Ability to work under pressure and handle conflicting priorities and deadlines

• Excellent attention to detail

• Experience in tracking spend against marketing budget.

Why work for us

Help us create a healthier world. We are a global healthcare knowledge provider. We publish The BMJ, one of the world’s most impactful medical journals and over 70 influential speciality journals. We offer digital tools to help health professionals worldwide tackle critical healthcare challenges. Find out more about us here.

Flexible Work and Workplace Perks

• Flexible work available to all employees: Remote first; Core hours; 9-day fortnight

• Discounted onsite gym and fitness classes 

Generous benefits

• Generous double-matching employer pension contribution, up to 12%

• Discounted dental and travel insurance

• Seven x salary life assurance cover and a generous income protection package

• Discounted gym membership, cycle-to-work and season ticket loan

• Discounts for retail and leisure products through yourReward 

Work-life balance and wellbeing

• Twenty-five days holiday + bank holidays + a BMJ Day off.

• Additional holiday through long service; buy up to 5 additional days 

• Leave for moving house, volunteering or getting married

• Concierge service Seniorcare by Lottie

Equity, Diversity and Inclusion

• Equity, Diversity and Inclusion are not buzzwords to us, but fundamental company priorities

• We believe that a diverse workforce brings unique strengths and insights, enabling us to better serve our customers and drive positive change in our industry. 

• If you are from an under-represented or historically marginalised community, we are particularly interested in hearing from you. 

• Join our employee-led networks focusing on Gender, Race and Cultural Diversity, Sexual Orientation, Mental Health and Well-being, Parents and Carers and Age.

• Disability Confident Committed employer

Learning & Development

• Personal development plan 

• Mentoring scheme

• Career Coaching

• Opportunities to pursue professional development