Job Overview

Job Title: Marketing Executive, Events

Contract: Permanent / Full-time

Salary: £40,726 per annum 

Location: BMA House, London - UK (Hybrid)

Application Closing Date: Friday 12th April 2024

Job Purpose

BMJ is one of the world's leading healthcare knowledge providers.  

The BMJX team runs a range of international and national healthcare events. These include large-scale international conferences, awards evenings, round tables, national conferences and webinars. 

We have an exciting opportunity for a Marketing Executive to join this busy and close-knit team. The role will predominantly focus on the International Forum on Quality and Safety in Healthcare but will also be involved in other events in the portfolio as required. 

You will support the team in meeting their objectives to bring in poster presenters, attendees, and speakers by implementing effective, multi-channel marketing campaigns. 

This role requires an excellent copywriter, effective communicator, careful time manager and flexible multi-tasker with an eye for detail. 

If this is you, please get in touch. 

In return, we can offer you a varied and interesting role with an innovative and competitive global company. 

Main responsibilities 

• Managing a range of effective digital marketing campaigns focused on delegate uptake, abstract submission, brand and engagement

• Writing clear and engaging copy for different marketing channels such as email, social media, web and print advertising

• Working with a designer and on your own for some smaller projects, producing printed and digital collateral such as event guides, advertising and images for various channels 

• Working with the Marketing Manager and data team to identify relevant prospective audiences for each communication channel

• Updating events websites, particularly online programmes and various landing pages as needed

• Briefing an agency on all new and ongoing PPC advertising campaigns and managing the ROI for these

• Producing internal management reports on progress towards targets

• Reporting on the effectiveness of campaigns and the website by consulting individual campaign platforms and Google Analytics

• Budget tracking and reconciliation of marketing expenditure across the events.

Skills, Experience & Qualifications

• Effective copywriter who can adapt their writing for email, web, social and print

• Shows pride in their attention to detail

• Can demonstrate they have independently managed multi-channel digital campaigns

• Good understanding of Google AdWords and experience in managing PPC campaigns independently or via an agency 

• Respect for deadlines and excellent time management with the ability to juggle multiple tasks

• Can demonstrate strong interpersonal skills and confidence in managing multiple stakeholders

• A savvy user of email software (experience with Adestra will be ideal)

• Experience in using Canva or similar design software

• Good grasp of Google Analytics and SEO best practices

• Experience in events marketing is a definite plus

Why work for us

Help us create a healthier world. We are a global healthcare knowledge provider. We publish The BMJ, one of the world’s most impactful medical journals and over 70 influential speciality journals. We offer digital tools to help health professionals worldwide tackle critical healthcare challenges. Find out more about us here.

Flexible Work and Workplace Perks

• Flexible work available to all employees: Remote first; Core hours; 9-day fortnight

• Discounted onsite gym and fitness classes 

Generous benefits

• Generous double-matching employer pension contribution, up to 12%

• Discounted dental and travel insurance

• Seven x salary life assurance cover and a generous income protection package

• Discounted gym membership, cycle-to-work and season ticket loan

• Discounts for retail and leisure products through yourReward 

Work-life balance and wellbeing

• Twenty-five days holiday + bank holidays + a BMJ Day off.

• Additional holiday through long service; buy up to 5 additional days 

• Leave for moving house, volunteering or getting married

• Concierge service Seniorcare by Lottie

Equity, Diversity and Inclusion

• Equity, Diversity and Inclusion are not buzzwords to us, but fundamental company priorities

• We believe that a diverse workforce brings unique strengths and insights, enabling us to better serve our customers and drive positive change in our industry. 

• If you are from an under-represented or historically marginalised community, we are particularly interested in hearing from you. 

• Join our employee-led networks focusing on Gender, Race and Cultural Diversity, Sexual Orientation, Mental Health and Well-being, Parents and Carers and Age.

• Disability Confident Committed employer

Learning & Development

• Personal development plan 

• Mentoring scheme

• Career Coaching

• Opportunities to pursue professional development