Job Overview

Job Title: Senior Social Media Specialist 

Contract: 12 Months Fixed Term Contract

Salary: Competitive 

Location: London (Hybrid)

Application Closing Date: Wednesday 18th September 2024

BMJ Group is seeking a Senior Social Media Specialist to join the Customer Marketing team.

In this fast-paced and constantly evolving role, you'll be a social media expert responsible for leading our social media strategy. You will also provide guidance to various departments, including a wide network of Social Media Editors within our Academic Journals portfolio, on how to best utilise social media channels.

Leveraging your expertise in both paid and organic social media, you'll develop innovative campaigns to increase awareness and usage of BMJ Group products. Additionally, you'll empower colleagues by training them to create and manage their own paid campaigns.

You’ll manage key relationships with our account managers at Sprout Social, Meta, X (formerly Twitter), and LinkedIn, ensuring the company stays informed about important developments in social media.

Joining our innovative and results-driven team, you'll thrive if you enjoy experimenting with audience insights and engagement strategies. We seek someone eager to demonstrate the positive impact of social media.

With a solid background in social media at a senior level, whether from a digital marketing agency or in-house, and experience working with both B2B and B2C clients, you'll be well-equipped to excel in this role.

Key Skills 

• Extensive experience of using paid and organic social media to reach and retain consumer target groups, increase customer engagement and influence audience behaviour 

• An understanding of audience measurement techniques and analytics and how to use them to drive campaign strategies and KPIs

• Demonstrable experience of using social listening data to enhance campaigns, sharing relevant information across stakeholder groups 

• Strong communication skills with the ability to work collaboratively with colleagues across a number of departments and products

• Ability to create eye-catching social posts with a graphic designer for specific target audiences.

• Responsible for managing your own workload, managing multiple projects concurrently and providing regular updates to stakeholders

• Reporting outcomes and the impact of activities/campaigns undertaken to enable continuous improvement and positive ROI.

• Great presentation skills - the candidate will be the voice of social media for the team 

• Working knowledge of current social media data protection challenges and policies. GDPR. 

Skills & Experience 

• Experience using social media marketing platforms (e.g. Hootsuite/Sprout Social) and deploying effective social media campaigns (essential).

• Experience of implementing paid social marketing across all platforms, Facebook, X, LinkedIn and Instagram. (essential).

• Confidence in writing compelling copy for use in social media and advertising (essential) and the use of Canva for design (preferred).

• Excellent communication and stakeholder management across teams (essential).

• IT competence, including Google applications and web skills (essential).

• Google Analytics and Facebook Blueprint certification (preferred). 

• A good understanding of the healthcare market and healthcare professionals needs (desirable).

Why work for us

Help us create a healthier world. We are a global healthcare knowledge provider. We publish The BMJ, one of the world’s most impactful medical journals and over 70 influential speciality journals. We offer digital tools to help health professionals worldwide tackle critical healthcare challenges. Find out more about us here.

Flexible Work and Workplace Perks

• Flexible work available to all employees: Remote first; Core hours; 9-day fortnight

• Discounted onsite gym and fitness classes 

Generous benefits

• Generous double-matching employer pension contribution, up to 12%

• Discounted dental and travel insurance

• Seven x salary life assurance cover and a generous income protection package

• Discounted gym membership, cycle-to-work and season ticket loan

• Discounts for retail and leisure products through yourReward 

Work-life balance and wellbeing

• Twenty-five days holiday + bank holidays + a BMJ Day off.

• Additional holiday through long service; buy up to 5 additional days 

• Leave for moving house, volunteering or getting married

• Concierge service Seniorcare by Lottie

Equity, Diversity and Inclusion

• Equity, Diversity and Inclusion are not buzzwords to us, but fundamental company priorities

• We believe that a diverse workforce brings unique strengths and insights, enabling us to better serve our customers and drive positive change in our industry. 

• If you are from an under-represented or historically marginalised community, we are particularly interested in hearing from you. 

• Join our employee-led networks focusing on Gender, Race and Cultural Diversity, Sexual Orientation, Mental Health and Well-being, Parents and Carers and Age.

• Disability Confident Committed employer

Learning & Development

• Personal development plan 

• Mentoring scheme

• Career Coaching

• Opportunities to pursue professional development