Job Overview

Job title: Lead Digital Analyst

Contract: Permanent

Salary: £56,626 - £62,919 DOE

Location: London - Hybrid

Application closing date: Friday 20th March 2026

Job Purpose

BMJ is a global healthcare knowledge provider. To support our vision for a healthier world, our digital infrastructure must be engineered for precision. We are recruiting a Lead Digital Analyst to serve as the architect of our digital measurement frameworks. This is a position of strategic authority, not a traditional tagging role. You will bridge the gap between technical engineering and stakeholder insight, ensuring our data foundations are trusted, privacy-centric, and robust.

As a senior member of BMJ’s Data function, you will own the integrity of our digital analytics infrastructure and provide end-to-end technical oversight across our platforms. By minimising technical debt and developing a scalable, automated architecture, you will empower our product, marketing, and editorial teams. Your role is to ensure that as we move toward an AI-driven future, our data is a strategic asset.

Responsibilities

• Architectural Integrity: Design and maintain a robust, scalable tracking architecture across all BMJ platforms, moving beyond standard implementations to create bespoke, high-value data layers.

• Data Governance: Act as the guardian of our digital analytics data, ensuring our metrics are audited, accurate, and fully compliant with industry governance and privacy standards

• Empowering Insight: Lead BMJ's move towards data self-service. You won't just build dashboards; you will establish the standards, documentation, and training that allow our teams to interrogate data with confidence.

• Technical Problem Solving: Serve as the final point of escalation for complex tracking challenges, resolving issues related to attribution, browser-led privacy restrictions, and identity management.

Skills, Experience & Qualifications     

• Measurement Architecture: Expert-level command of GA4 and GTM. You must have proven experience deploying server-side tagging.
• Technical Implementation: Proficiency in JavaScript, HTML, and CSS to engineer bespoke tracking solutions and maintain trusted data layers.
• Governance & Privacy: A deep understanding of GDPR, PECR, and cookie consent frameworks, with the ability to ensure compliance across all tracking implementations.
• Stakeholder Partnering: The ability to distil complex technical logic into clear narratives, aligning data capabilities with commercial and editorial objectives.
• Problem Solving: The ability to engineer creative solutions for journey mapping and to identify root causes of complex data issues.
• Data Engineering & Cloud: Experience leveraging GCP and BigQuery to architect data pipelines, ensuring digital analytics are integrated into BMJ’s wider data estate.
• Business Intelligence: The ability to transform complex datasets into strategic assets using Tableau, building scalable reporting frameworks for evidence-based decision-making.
• Educational Background: A degree in a technical or analytical discipline (e.g., Computer Science, Information Systems, or Data Analytics) or equivalent professional experience in a high-scale digital environment.

Why work for us

Help us create a healthier world. We are a global healthcare knowledge provider. We publish The BMJ, one of the world’s most impactful medical journals and over 70 influential speciality journals. We offer digital tools to help health professionals worldwide tackle critical healthcare challenges. Find out more about us here.

Flexible Work and Workplace Perks

• We’re committed to flexible working that supports both your needs and the requirements of the role.

Generous benefits

• Generous double-matching employer pension contribution, up to 12%

• Discounted dental and travel insurance

• Seven x salary life assurance cover and a generous income protection package

• Discounted gym membership, cycle-to-work and season ticket loan

• Discounts for retail and leisure products through yourReward 

Work-life balance and wellbeing

• Twenty-five days holiday + bank holidays + a BMJ Day off.

• Additional holiday through long service; buy up to 5 additional days 

• Leave for moving house, volunteering or getting married

• Concierge service Seniorcare by Lottie

Equity, Diversity and Inclusion

• Equity, Diversity and Inclusion are not buzzwords to us, but fundamental company priorities

• We believe that a diverse workforce brings unique strengths and insights, enabling us to better serve our customers and drive positive change in our industry. 

• If you are from an under-represented or historically marginalised community, we are particularly interested in hearing from you. 

• Join our employee-led networks focusing on Gender, Race and Cultural Diversity, Sexual Orientation, Mental Health and Well-being, Parents and Carers and Age.

• Disability Confident Committed employer

Learning & Development

• Personal development plan 

• Mentoring scheme

• Career Coaching

• Opportunities to pursue professional development

• Strengths-based development